2019: What To Look Forwad To

Its 2019 people and as the as the cliche goes, time goes! And so, what can our valued clientele look forward to this year?

To begin with, we will start by canning the R5 999 advert that has been running now for most of the year, in on form or the other. Of course, those clients who have called in, in response to the Kitchen proposition encapsulated by this ad, just prior to the canning, will have their orders honored under the terms of the selfsame ad. But there after, as we roll out new ads, no queries based on that ad will be entertained.

One thing, however, will remain true in 2019: we, at APT Designs, will still continue to offer our clientele the very best in custom built-in-cabinet services including on Kitchen, Closets, Bathroom Vanities, Wall-to-Wall/Floor-to-Ceiling Units, Coffee Tables and whats more! we will add more items to our offering to include items such as Chests-of-Drawers and Dressing Tables, all built with one aim in mind: durability and true value for your money.  

Talking about Chest-of-Drawers and Dressing Table, unless one's item is antique -  and by that I mean, solid wood passed on from one generation to another - these items are know to routinely disintegrate, if built, as is mostly the case, from Melamine board - for the carcass and Masonite board - for the back.
Over the past few weeks I, personally, have specifically prepared designs for both items, built solidly from Melamine board and no Masonite, whatsoever. And I'm certain the designs are rugged enough, they would pass the SABS standards for items of that sort easily.
The items will, you may have guessed, be custom built on demand. The same will apply to TV Stands and Coffee Tables.
One other thing, the R5 999 ad brought home another lesson, a lesson that I'll explain in a round about way. The thing is, when you flight an advert the way this particular advert was, the effect of the campaign is that, the advert appeals to all sorts of people including those who conveniently, perhaps, seem not to fully understand the gist of the ad campaign. Again, let me explain this in a round about way. This advert stated, "Your Kitchen Designed And Installed For Only R5 999!" Now, I thought this was clear enough that, the amount indicated was the cost for designing and installing the Kitchen. However, I soon discovered just how wrong I had been in my assumption as it appeared some potential clients, somehow, construed this to mean, a whole Kitchen would be designed and installed - materials included - for a pittance namely, R5 999! I even had a lady from Durban, who works here, call in asking if it would be possible to build her Kitchen Units that she could ferry back for eventual assembling in Durban! The short of it is, how one can assume a Kitchen can be designed and installed, and materials provisioned, for R5 999, is to say the least, beyond me!
But coming back to my point, on the lessons learnt from this episode, it became clear that we had to come up with a method of defraying the costs of issuing Quotations, specifically the unsuccessful ones. Hence, commencing this month, January 2019, a R200 Quotation Call-Out Fee will come into effect. This fee will, however, be refundable with all successful quotations. A notice to this effect will, therefore, be attached to all quotation inquires' responses sent by WhatsApp. Otherwise, all revised adverts currently being rolled out, will include a refrain to this effect.
The other thing is, we will also continue to write blogs relevant to our activities. Projects done will automatically become subjects for new blogs. Talking about relevance with regards to our blogs, writing of two comprehensive blogs that will expose our clients to the choices available on the market in terms of melamine boards and Postiform Countertops, is underway. The relevance here is that, most of the time, it has been difficult to fully explain the range of boards available on the market while making site visits. Therefore, this blog [and considering the scope of this blog, it may be possible, the blog will consist of two parts] will help potential clients to have a fuller picture of what is available and hopefully, empower them with as much information as possible to enable them make more informed decisions pertaining to their choices even as the blog will include a wide range of melamine board color cards.
These efforts will, of course, be supplemented with new short movies on projects done.
We have always said that, "we're in the business of turning our valued clients into cherished friends" and in this regard, we will endeavor to blog interviews with some of our long time clients as a way of cementing our business relations even further.
So yes! there is a lot we all can look forward to this year and we are certain that, you'll be with us every step of the way!

If you have something you want to discuss with us concerning your proposed built-in-cabinet [BIC] project, feel free to do so. Call, SMS or WhatsApp me [Aaron] on; 063 888 5573. You can also email me on, aaronphir@gmail.com
I'm looking forward to chatting with you.